PPT Slide

Reasons to Develop a New American Cinema

• loss of traditional audiences to television and need to cultivate new regular customers

• success of new Europeans: Truffaut, Godard, Antonioni

• success of underground filmmakers; Robert Downey, Andy Warhol, Brian De Palma

• realization that films could make money by appealing to specialized audiences

• changing values of American society in second half of 1960s

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